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Serving Alcohol Inc has provided training for many of the alcohol sellers and servers that will be working at the Wisconsin Fair. We wish they have a very fun, safe and prosperous time.  You can find more information about the Wisconsin State Fair here: http://www.wistatefair.com/

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For more information on alcohol seller and server training please visit servingalcohol.com

I don’t think I’ve ever heard the concept explained any better than this .

‘Well you see, Norm, it’s like this . . . A herd of buffalo can only move as fast as the slowest buffalo. And when the herd is hunted, it is the slowest and weakest ones at the back that are killed first. This natural selection is good for the herd as a whole, because the general speed and health of the whole group keeps improving by the regular killing of the weakest members. In much the same way, the human brain can only operate as fast as the slowest brain cells. Now, as we know, excessive intake of alcohol kills brain cells. But naturally, it attacks the slowest and weakest brain cells first. In this way, regular consumption of beer eliminates the weaker brain cells, making the brain a faster and more efficient machine. And that, Norm, is why you always feel smarter after a few beers.’

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Recent data suggests that teenage girls are drinking more than boys, and for more serious reasons. The results came from the Partnership Attitude Tracking Study which surveys teen attitudes and behaviors. The number of girls who are drinking rose from 53 percent to 59 percent whereas boys stayed around 52 percent. The rise in teenage girls drinking may be affected by the rise in alco-pops that are available. Girls also admitted to drinking as a way to handle their problems whereas boys drink for more social reasons. This may be because teenage girls are more attuned to their feelings, or are just more willing to admit their emotions than boys.

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Scientists recently announced that drinking during pregnancy can result in lower sperm counts for sons. The study was conducted in Denmark. More than 20 years ago 12,000 pregnant women answered questionnaires about their health and lifestyle. Researchers tracked down 347 adult sons (18-21) of those women and tested their blood and semen. Sperm concentrations were 32 percent lower for sons whose mothers drank 4 to 5 alcoholic beverages a week during the pregnancy. Dr. Cecilia Ramlau-Hansen, lead study author, also acknowledged that more research is needed to confirm these study results as it was just an observational study.

To learn more about the effects of  alcohol take our Online Responsible Alcohol Manager Course.

A healthy tea is being removed from stores to undergo alcohol testing. Kombucha was found to be over the legal limit. The Alcohol and Tobacco Tax and Trade Bureau say a product must be below 0.5 percent alcohol by volume to be labeled as non-alcoholic. The tea was taken off of shelves so that it may be tested and can be correctly labeled. The tea tested the correct levels before it left the factory and natural fermentation that may have occurred after the tea was shipped to the stores is being considered as a reason for the increased alcohol levels.

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More and more women are joining the field of beer tasting, and excelling at it. SABMiller, the brewer that makes Miller and Coors as well as Pilsner Urquell, Peroni and Grolsch, has said they have evidence that women are better at detecting undesirable chemicals in beer. Today 30% of SABMiller’s tasters are women. Research from a research institute in Philidelphia supports their claim, showing that women have a better sense of smell which is critical in identifying flavors in beer. Not all brewers agree. Carlsberg and Anheuser-Busch inBev have both stated that they do not believe there is a significant difference between men and women tasters.

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The tourism bureau in Tennessee is hoping to attract visitors with a moonshine trail. An alternative to wine tastings and brewery tours the self-guided driving trail along the old moonshine route allows tourists to visit historic sites. You cannot drink the 100-proof moonshine on the trail so it is recommended to end your tour at Calhoun’s-Bearded Hill microbrewery. The 200-mile trail celebrates the state’s moonshine past.

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A group of retailers in Indiana are campaigning to change alcohol laws. The Alliance of Responsible Alcohol Retailers want the state to allow retailers to sell cold beer and sell alcohol on Sunday. Currently, cold beer is only available at liquor stores. The group claims that the changes would benefit consumers. They also say that the current laws are costing the state in millions of dollars in revenue. Opponents of the change say that the changes would harm liquor stores. They also say it could lead increases in underage drinking as large retailers are more invested in generating revenue rather than the safety of the community. Last year a similar bill was struck down.

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Hermosa Beach City Council members are working to end the Ironman drinking event. They met recently to discuss ideas on how to end the 32-year-old tradition. The event, which included around 500 competitors last year, has the participants run a mile on the beach, paddle on their surfboards for another mile then finish by chugging a sixer on the shoreline. Whomever finishes first without vomiting is declared the winner. City officials say that the excessive drinking and rowdy behavior scares families away.

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Route 60 Liquor store recently opened and is home to more cold beer than any other store in the area. The store has a “beer cave”, an 800-square-foot walk-in cooler, that holds popular packs, cases and kegs of beer. The beer cave is kept at 35 degrees. Along with it’s wide variety of domestic, import and craft beers Route 60 Liquor also sells wine and liquor.

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