Studies have shown a growing trend of binge drinking among college-aged women. The increase has been attributed to the growth of fruity drinks that are available on the market that mask the taste of alcohol. More "tasty" alcoholic beverages like Mike’s Hard Lemonade can lead to overconsumption due to their increased size and flavors.
The trend of binge drinking is accompanied with the trend of pre-gaming. Pre-gaming occurs when people drink before going out to the bars in order to save money. Or if underage, will be unable to order drinks while out. Studies have been conducted regarding binge drinking and pre-gaming because of multiple incidents of property damage at various sororities.
To learn more about this trend and other topics visit servingalcohol.com.