Since 2006, Serving Alcohol Inc. has offered online responsible alcohol training for establishments and people in the hospitality industry. We created our alcohol training and certification courses to benefit bartenders, servers, managers, owners, and security staff across the nation. Serving Alcohol courses will prepare all members of the alcohol service industry with knowledge on responsible alcohol service. That's because our number one goal is to ensure that servers across the United States are serving responsibly.

Based out of Florida, our small but mighty team is committed to growth in our industry, trust in the companies we serve, and safety in communities that sell and serve alcohol across the United States.

Our Team

Bob is our President and Founder of Serving Alcohol Inc. and its sister company, Loss Control Services Inc. With over 30 years of experience in the hospitality industry, Bob has conducted live training and acted as a consultant to business and legislature.

When not working, Bob loves to spend time with family and catch up with other hospitality industry members.

Joe is our Chief Technology Officer. With over 35 years of experience, he is responsible for overseeing the development and dissemination of technology for external customers, vendors, and other clients to help improve and increase business.

When not working, Joe loves spending time with his family.

Chris is our Chief Executive Officer. With over 20 years of experience, he is responsible for making major corporate decisions, managing the overall operations and resources of a company, acting as the main point of communication between the board of directors and corporate operations.

When not working Chris loves baking and trying new recipes.

Tony is our Vice President of Customer Solutions. With over 20 years of computer and networking experience, he's our go-to guy for resolving customer issues.

When not working, Tony enjoys making music even after over 30 years.

Jennie is our Vice President of Product Management. With over 20 years in learning and development, she is responsible for managing our products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, and time-integrated plans for product introduction; developing marketing strategies.

When not working Jennie loves to spend time with her family, craft, and enjoy nature.

Ed is a Junior Instructional Designer and Marketing Strategist. He is responsible for helping get training out to our customers and the information you need to know on our social media and blog.

When not working Ed loves the outdoors. From skateboarding to ski's he's determined to do or try it all.

Serving Alcohol Inc. would also like to acknowledge and thank our past employees and past and current contractors for helping us get this far.

Our History

Loss Control Services Inc. was founded in 1985, specializing in live training seminars in security and alcohol server training in Minnesota, North Dakota, Wisconsin, and Iowa.  Our founder, Bob, has personally taught close to 4000 live seminars and trained over 200,000 people throughout Minnesota, North Dakota, Iowa, South Dakota, and Wisconsin since 1985.

In 2006, Serving Alcohol Inc. was born, an online training service provider for bartenders across the United States. We took Bob's 35 plus years of experience in the hospitality industry and created responsible alcohol server training. With his experience and our ability to work with state commissions, we're sure to have you and your business covered. Our alcohol training and certification courses with Robert's guidance have benefited thousands of bartenders, servers, managers, owners, and security staff across the nation. Our alcohol certification courses will prepare you and your staff with knowledge as the most critical component of responsible alcohol service. We regularly add new states and are now in over half of the United States. As well as also offer training on Management and Mixology. Thru our Business Accounts, we offer a bulk discount to businesses (big and small) and a Business Dashboard for tracking progress and downloading certificates. With the help of our partners, we've been able to extend our offerings and provide more value to your business:

Serving Alcohol is also proud to be associated with:



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