There have been studies which indicate a growing trend of binge drinking among college-aged women. The increase has been attributed to the growth of fruity drinks that are available on the market that mask the taste of alcohol. More alcoholic beverages, such as Mike’s Hard Lemonade, are being created and these are being heavily consumed because of their taste. These alcoholic beverages hide the taste of alcohol so are easier to consume, this leads to more drinks being consumed. The trend of binge drinking is accompanied with the trend of pre-gaming. Pre-gaming occurs when people drink before going out to the bars in order to save money or if they are underage and will be unable to order drinks while out. Studies have been conducted regarding binge drinking and pre-gaming because of multiple incidents of property damage at various sororities. To learn more about this trend and other topics visit servingalcohol.com.