For owners, operators, beverage directors, and managers at businesses and chains that sell and/or serve alcohol—such as restaurants, bars, hotels, retail stores, and entertainment and municipal establishments—ensuring that your entire team of staff is trained and certified in responsible alcohol service is critical.
However, as an owner or operator, you’re a busy professional. You have a lot of responsibilities on your plate, so you need a reputable and state-approved alcohol training and certification provider—one that’s recommended by liability insurance carriers and can streamline the entire educational process for you and your team.
Enter Serving Alcohol.
Serving Alcohol is your one-stop shop or preferred partner for responsible alcohol training and certification (sometimes called a bartender or bartending license, alcohol server permit, or responsible alcohol seller/server certificate). In fact, in this blog, we’ll share the reasons why you should choose Serving Alcohol as your preferred training partner, how we differ from our competitors, and why thousands of businesses and professionals choose and rely on Serving Alcohol.
We work with businesses, hospitality groups, and chains, or franchises such as Texas Roadhouse, Whole Foods Market, The Ritz-Carlton, Kohler, DoubleTree by Hilton, and Marriott, among many others.
You can download our info sheet right now, or you can keep reading this blog to learn why you should choose Serving Alcohol for your and your staff’s responsible beverage service training.
The info sheet is a handy document that outlines the reasons why you should work with Serving Alcohol, how to easily set-up a business account, and how to receive some discounts (for business accounts), among other insights. The three-page document can be shared with other decision makers in your company, as you select your preferred training partner.
Why Choose Serving Alcohol?
Serving Alcohol, established in 2007, is the leading responsible alcohol training and certification provider that supports businesses and professionals who sell and/or serve alcohol.
Our state-approved alcohol certificate programs (and food safety) help businesses responsibly sell and/or serve alcohol on-site or to-go. Our courses are designed for businesses and their entire team of staff, including owners, operators, managers, bartenders, servers, security, and more. We’re trusted by liability insurance carriers nationwide, and we help ensure compliance, safety, and professionalism in the service industry.
Here’s a breakdown of the reasons why you should choose Serving Alcohol, highlighting our competitive advantage:
- Premium Products & Services: Our cost-effective, compliant training products and services go beyond the industry standards. Our courses are more knowledgeable and informative because our team has more than 100 years of combined hospitality experience.
- A One-Stop Shop: We’re a one-stop shop for training, staff/learner management, reporting, and certificate printing for business accounts. We also offer multi-location support for hospitality groups and chains with more than one location.
- Our Training Is Quick & Easy: Our self-paced courses can be taken by your entire staff on any device, anywhere, and at any time – 24/7. Your team members will have up to six months to complete their course, and once they start, their progress is saved. Audio is also available, as well as exam retakes (when applicable), and our California and Florida courses are available in Spanish.
- Comprehensive Courses: Topics include responsible alcohol training, alcohol awareness, carding, interventions, server duties, state laws, house policies, documentation, best practices, off-premise, on-premise, and delivery, among other topics. We also have an ever-expanding line up of seller-server training, in addition to Master Bartender, Responsible Alcohol Manager certification, and food safety training.
- The Best Customer Support: We offer U.S.-based customer support, 15-hours every day, as well as support monitoring. We’re available to you and your team for more hours each day than other providers, and our reliable support staff is our own U.S.-based internal team. Response time is within two hours or less (typically about 20 minutes).
- Expert Consultation: We’ll personally meet with your business to answer any questions about responsible alcohol training, liability issues, our training courses, setting up a business account, our rates and discounts, or flexible payment plans.
- Cost-Effective: We can help you set up your free business account and dashboard, or you can do it yourself online. We have flexible payment options (no upfront or “block” pricing), so you can start now and pay later. We also offer business account discounts, which are mentioned in our info sheet.
Get Started Today, Download Our Info Sheet
Getting started with Serving Alcohol is simple. Download our info sheet so you have a handy reference document, which you can share with other decision makers on your team, if needed.
If you’d like to begin by meeting with someone from our team, or if you have questions, contact us to schedule a time that works for you. If you’re an owner/operator that’s ready to get started now, you can simply visit the “Business Account” section on our website and open an account. If you have questions while setting up your account, give us a call or send us an email. You can set up your account in minutes, and your team will be able to take their appropriate state courses immediately.
We’re here to help. Call us at (844) 273-7825, email info@servingalcohol.com, or download our info sheet.

