1. Introduction

Serving Alcohol Inc. (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://servingalcohol.com or use any of our services, including downloadable resources, sales, marketing activities, or event participation (we refer to them collectively in this privacy policy as the “Services”).

2. Information We Collect

Personal Information: When you register, purchase a product, or interact with our Services, you may provide us your name, email address, postal address, phone number, job title, business name, and other similar contact data.

Payment Information: We collect necessary data to process your payments if you make purchases, such as your payment instrument number and security code.

Usage Data: Information on how the Services are accessed and used, including your browsing and search history and your interaction with the website.

Cookies and Similar Technologies: We may also collect information about your preferences and behavior through cookies and similar technologies, which may be used for personalized advertising and marketing analytics.

3. How We Use Your Information

We may use your personal information in the following situations:

    • To provide and maintain our service, including monitoring its usage.
    • To manage your account.
    • To manage your registration as a service user.
    • For contractual obligations: Fulfill and manage your orders, payments, returns, and exchanges through the services.
    • To provide customer support: Offer customer support and respond to your queries.
    • For marketing and promotional activities: If you opt-in, to offer you news, special offers, and general information about other goods, services, and events, understanding trends, usage, and activities, including tracking technologies, to make business and marketing decisions. By submitting your information to download content or access other resources, you acknowledge and agree that we may use your contact details to send you marketing emails, newsletters, and promotional content related to our services. By engaging in data-collecting mechanisms such as forms, you imply consent to collecting your information and will be allowed to opt out in subsequent emails.
    • Engaging in personalized advertising, including Interest-based advertising.
    • To personalize your experience with our Services, including showing relevant ads across the web (e.g., Google Display Network or Facebook/Instagram).
    • To analyze website usage patterns and optimize our content and advertising strategies.

4. Sharing Your Personal Information

We may share your personal information in the following situations:

    • With Service Providers: We may share your personal information with service providers to monitor and analyze the use of our service.
    • For Business Transfers: We may share or transfer your personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
    • With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy policy.
    • Third-Party Advertisement: We may use third-party advertising partners (such as Google Ads and Facebook Ads) to deliver personalized advertisements and measure ad performance. These partners may use tracking technologies to collect or receive data from our site and elsewhere on the internet and use that data to provide measurement services and target ads. We disclose information to vendors and other parties for analytics and advertising-related purposes.  We use analytics services, such as Google Analytics, to help us understand how users access and use our services. We may incorporate tracking technologies into our services. Some tracking technologies may track your activities across time and services to deliver relevant ads and/or other content to you and associate the different devices you use.

5. Retention of Your Data

We will retain your data only for as long as necessary for the purposes in this Privacy Policy.

6. Security of Your Data

The security of your data is important to us, but remember that no method of transmission over the Internet or electronic storage is 100% secure. We use industry-standard security measures, including encryption and secure servers, to protect your information. Any security breaches to your data will result in immediate notification via the email you have on file.

7. Children’s Privacy

Our Services are not directed to individuals under 18; we do not knowingly collect personal information from children without verifiable parental consent as required by applicable law.

If you are under 18, please do not submit personal information through our website or services. If we become aware that we have collected personal data from a minor without appropriate consent, we will take steps to delete that information promptly.

Parents or legal guardians who believe that we might have collected personal information from a child may contact us at support@servingalcohol.com to request the removal of that information.

8. Links to Other Websites

Our Service may contain links to other websites that we do not operate. If you click on a third-party link, you will be directed to that third-party’s site.

9. Your Rights Under GDPR, CCPA, CalOPPA, and Other Privacy Laws

Depending on your location, you may have the following rights regarding your personal information. These rights include:

      • Access the personal data we hold about you.
      • Request correction or deletion of your data.
      • Object to or restrict processing of your data.
      • Withdraw consent at any time (without affecting the lawfulness of prior processing).
      • Request a copy of your data in a portable format.

California residents can opt out of the sale or sharing of personal information. We do not currently sell personal data.

To exercise these rights, please email us at support@servingalcohol.com. We will respond within the time frames required by applicable law.

10. Withdrawing Consent

You may opt out of receiving marketing communications from us anytime by clicking the “unsubscribe” link in our emails or contacting us directly.

If you would like us to delete your personal information from our systems, please email support@servingalcohol.com with your request.

11. Changes to This Privacy Policy

We may occasionally update this Privacy Policy to reflect changes in our practices or legal requirements. When we make significant changes, we will notify you by revising the “Last Updated” date and, when appropriate, providing additional notice via email or our website.

Last Updated: April 15, 2025

 

Contact Us

If you have any questions about this Privacy Policy, you can contact us:
By visiting this page on our website: https://servingalcohol.com/contact-support/