Serving Alcohol, the leading alcohol training and certification provider, has published a new white paper called “CHAINS: 4 Ways Responsible Alcohol Training & Safety Align with the Goals of Restaurant, Retail, Hotel, and Other Chain Businesses.”
This free guide examines how responsible alcohol training and certification for every staff member can support the objectives of chain businesses in four key ways.
Why Is Responsible Alcohol Training & Safety a Critical Focus for Chains?
A typical chain business operates multiple locations with consistent offerings, quality, and service across each establishment. Examples include restaurants/bars, hotels, resorts, casinos, retail shops, grocery and convenience stores, bowling alleys, movie theatres, gas stations, concession stands at stadiums and airports, plus more.
Chains can be city-specific, regional, nationwide, or even international. They can be enjoyable and beneficial to the communities they serve, attracting repeat customers and becoming sites for memorable moments with family and friends.
In addition, many chain businesses sell and/or serve alcohol via staff who are trained and certified in responsible service and safety. Why is this type of ongoing training and certification so crucial for chains?
Responsible alcohol training and certification from providers like Serving Alcohol are vital to ensure compliance (sometimes across different states), to reduce liability, protect the brand, and safeguard customers, staff, and the local community where each business is based.
Employees who are properly trained and certified in responsible alcohol sales and service may be able to identify possible unforeseen situations or safety issues, thereby helping to protect customers, staff, the business, and the local community.
Of course, responsible alcohol training and certification (sometimes referred to as an alcohol certificate, bartender or bartending license, alcohol server permit, or responsible alcohol seller/server certificate) can make a significant difference in a chain business.
According to The Effectiveness of Responsible Beverage Service Training Programs: A Literature Review and Synthesis (James C Fell, Jennifer Scolese, Tom Achoki; April 18, 2024, Journal of Alcoholism Drug Abuse & Substance Dependence), “There are strong indications that RBS [responsible beverage service] training, when implemented correctly, when sustained, when owners and managers buy into the strategy and when implemented in coordination with other interventions, can substantially reduce a number of harms due to risky alcohol consumption.”
How Alcohol Training, Certification, and Safety Align with the Goals of Chains
The new Serving Alcohol ‘Chains” white paper explores the four specific ways that responsible alcohol training and safety align with the goals of chain businesses, including:
Goal #1: Scale the Chain
Alignment: Responsible alcohol training, certification, and related safety practices can increase revenue (a.k.a safe money) without significantly increasing expenses for a chain. Note: You can learn more about “Safe Money” by downloading the free Serving Alcohol white paper, which explores the topic in depth.
Goal #2: Mitigate Alcohol Risk and Liability for the Chain
Alignment: Responsible alcohol training and related safety practices can help alleviate risk and support a safe, positive, and welcoming environment in a chain.
Goal #3: Navigate Alcohol Training & Regulatory Compliance for the Chain, Especially Across Different States
Alignment: Chain owners and operators with a large number of employees can easily manage responsible alcohol training and certification online—across multiple states—with a single provider.
Goal #4: Support the Local Communities Where the Chain Is Located
Alignment: Responsible alcohol training and related safety practices can support local communities and keep generations of customers safe and coming back to the chain.
To get more details and insights on the ways that responsible alcohol training and certification align with the goals of chain businesses that sell and/or serve alcohol, download the free “Chains” white paper.
Focus on Responsible Alcohol Sales and Service
Overall, chain businesses that sell and/or serve alcohol should consider prioritizing responsible alcohol training and customer safety. Ensuring safety can lead to a positive experience for patrons and staff, in addition to fostering loyalty and promoting a secure community.
When managers and owners have a properly trained and certified team who cares, interacts, and monitors their patrons concerning alcohol sales and service, a rewarding experience can be had by everyone.
Chain businesses that invest in responsible alcohol service will most likely have the opportunity to grow and thrive.
Questions? We’re Here to Help. Download Our Info Sheet
Established in 2007, Serving Alcohol supports businesses and professionals that sell and/or serve alcohol (or who need food safety training). Our responsible alcohol training and certificate programs help businesses responsibly sell and/or serve alcohol on-site or to-go, ensuring compliance, safety, and professionalism in the service industry. We’re trusted by liability insurance carriers, and we currently serve more than 2,000 active business accounts around the United States, as well as thousands of professionals.
Questions about our alcohol training, food safety, and certificate courses? We’re here to help. Call us at (844) 273-7825, email info@servingalcohol.com, or download our info sheet that outlines the reasons why you should choose Serving Alcohol as your training and certification provider. The info sheet also explains how a business owner/operator can easily set up a business account (with discounts and no upfront fees required) and manage staff training.
