Serving Alcohol, the leading alcohol training and certification provider, has published a new white paper called “The Five Foundations of Safe Money.”
This free guide offers essential tips and best practices for owners, operators, and other professionals on reducing liability, protecting their business, and increasing profits with responsible alcohol training and certification.
For businesses or chains that sell and/or serve alcohol—such as bars, restaurants, nightclubs, hotels, retail establishments, entertainment, and municipal venues—the idea of “safe money” is crucial.
Safe money is all about supporting safe communities through responsible alcohol training and certification, the ongoing enforcement of safety and house policies, and the professional caring and understanding of patrons’ needs, which may help reduce the potential for risks.
Safe money can make a business money, save a business money, keep generations of customers safe and wanting to return, and ensure that a business is set up for long-term success.
Truly, every alcohol-selling and/or alcohol-serving business that prioritizes safety and takes the educated service of alcohol seriously—not only for legal issues that might result but for the safety of the environment and community—is inevitably helping to make safe money.
Yet, do all owners and operators take responsible alcohol training and safety, or the idea of safe money, seriously? What if they don’t?
Responsible Alcohol Training Is Key to Business Longevity, Safe Money
Many owners and operators of businesses that sell and/or serve alcohol recognize that alcohol training and safety are vital to their business’s success and longevity; they ensure that all management and staff are trained and policies are enforced. In fact, many mid-size and large organizations that sell and/or serve alcohol make safety training and certification available to every team member.
However, a 2019 Toast report says that only about 53 percent of restaurants provide training for alcohol service. In addition, according to a study published in the March 2024 issue of the Journal of Studies on Alcohol and Drugs, researchers observed that in 300 bars and restaurants in the San Francisco Bay area, staff possibly made the incorrect decision when faced with potentially intoxicated individuals ordering alcohol. Specifically, the study showed that potentially only 21 percent of establishments refused service to such individuals.
As a result of not focusing on alcohol training and enforcement, some owners, operators, and staff of establishments may be confronted with multiple issues that they do not know how to handle properly. If these issues continue to occur, some communities may file complaints and lawsuits against these establishments, and their liquor licenses may end up in jeopardy—or much worse.
By all staff knowing the potential alcohol-related risks a business could face, training and educating staff (servers/sellers), enforcing policies, promoting patron and staff safety, and encouraging a welcoming and caring environment, owners and operators align themselves with the idea of making safe money. This can potentially lead to long-term business success and profitability, i.e., safe money.
The Foundations of Safe Money: How It Supports Responsible Beverage Service/Sales
In this free Serving Alcohol white paper, explore the idea of safe money and get to know the five foundations that owners, operators, and other professionals who sell/serve alcohol should understand.
What are the five foundations of safe money? The foundations include:
#1: Create opportunities to foster responsible alcohol training, certification, and safety practices at your establishment.
#2: Understand the power of awareness about your establishment’s possible liability risks, liability policy coverages, and policy limits as it relates to responsible alcohol sales/service and safety practices.
#3: Identify opportunities to help educate and support staff understanding of the duty to care concept, which includes communicating with customers and caring about their well-being and intentions.
#4: Reinforce responsible alcohol training by posting your suggested house policies, educating staff and patrons about the policies, and enforcing the rules—especially when it comes to carding.
#5: Remember that focusing on the concept of “safe money” can create money, mutual respect with generations of patrons, and a safe community.
Each foundation supports businesses, professionals, and the concept of safe money. To learn more and to get additional insights, best practices, and valuable tips, download the free white paper now.
Responsible Alcohol Training Matters: Serving Alcohol Can Help
Established in 2007, Serving Alcohol supports businesses and professionals that sell and/or serve alcohol (or who need food safety training). Our responsible alcohol training and certificate programs help businesses responsibly sell and/or serve alcohol on-site or to-go, ensuring compliance, safety, and professionalism in the service industry.
We’re trusted by liability insurance carriers, and we currently serve more than 2,000 active business accounts around the United States, as well as thousands of professionals.
Our state-approved certificate training programs are designed for businesses and their entire staff, and our cost-effective, compliant courses go beyond the industry standards.
For business owners and operators, we’re a one-stop shop for training, staff/learner management, reporting, and certificate printing, and you can easily set up a business account and get started today.
Contact Serving Alcohol, Download Our Info Sheet
Questions about our alcohol training, food safety, and certificate courses? We’re here to help. Call us at (844) 273-7825, email info@servingalcohol.com, or download our info sheet that outlines the reasons why you should choose Serving Alcohol as your training and certification provider. The info sheet also explains how a business owner/operator can easily set up a business account and manage staff training.
