If you serve alcohol, check IDs, or manage staff who do, California law says you need to get certified. This law is called AB 1221. It covers about 50 types of businesses that sell alcohol, like bars, restaurants, and hotels. New employees get 60 days to register, finish training, and pass the state exam. That training also has to come from a company the California Department of Alcoholic Beverage Control (ABC) has approved.
Serving Alcohol got its start in 1985, when founder Bob Pomplun began running live alcohol server training seminars across the Upper Midwest under the name Loss Control Services. He personally ran about 4,000 in-person seminars and trained over 200,000 people before the company moved online in 2007 as Serving Alcohol Inc. Since then, we’ve certified hundreds of thousands more servers nationwide. We’re also one of the first providers approved for California’s RBS certification program, and we helped write the training content requirements the whole industry now follows. Keep that in mind as you read: this is our own blog, and we think we’re the best choice below.
Here’s how the major ABC-approved providers compare on price, format, and support.
What California actually requires (AB 1221, in plain English)
Before the comparison, here’s the baseline every provider on this list has to meet:
- Who needs it: Anyone who serves alcohol, checks IDs, or manages people who do. This covers roughly 50 California liquor license types, including bars, restaurants, tasting rooms, stadiums, and hotels.
- Deadline: New hires get 60 days from their start date to register, finish training, and pass the ABC exam.
- Exam window: You must pass the exam within 30 days of finishing your training.
- How long it lasts: Certificates are good for 3 years. You’ll get renewal reminders at 90, 60, 30, and 10 days before yours expires.
- What “ABC-approved” means: The ABC approves training programs, not individual teachers or websites. Only training from an approved program counts toward the requirement.
- Reporting: Every approved provider has to report your completion to the state. This applies to all of them. It’s not something that makes one provider better than another.
- Penalties: Servers don’t face criminal charges for a late certificate. But the business that employs them can face state action if their staff aren’t certified. That’s why most employers handle this for their whole team.
⭐ Editor’s Pick: Serving Alcohol
$14.99 for the course. Self-paced, works on any device, comes with audio, and includes a US-based support team if you get stuck. From the company that’s been training alcohol servers since 1985.
The comparison
Three of these providers have been around since before the internet was part of the picture. The rest are newer, and mostly don’t publish a founding date at all.
|
Provider |
Founded |
Course price |
Format |
Devices supported |
Support |
|
1985 |
$14.99 |
Self-paced, online, with audio |
Desktop, tablet, or mobile |
US-based team, fast replies |
|
|
1990 |
about $15 |
Self-paced, online |
Desktop or mobile (varies) |
Not listed |
|
|
1979 |
about $15 |
Self-paced, online |
Desktop or mobile (varies) |
Not listed |
|
|
Not listed |
about $12.95 |
Self-paced, 5 modules |
Not listed |
Not listed |
|
|
Not listed |
about $12 |
7 video lessons |
Not listed |
Not listed |
|
|
Not listed |
about $12 |
Self-paced |
Not listed |
Not listed |
|
|
Not listed |
about $11.95 |
Self-paced |
Not listed |
Not listed |
|
|
Not listed |
about $11.95 |
Self-paced, 30 practice questions |
Not listed |
Not listed |
|
|
Not listed |
about $7.95 |
Self-paced |
Not listed |
Not listed |
|
|
Not listed |
about $7.95 |
Self-paced, case scenarios |
Not listed |
Not listed |
Prices above are for the course only. California also charges a separate $3 state registration fee to everyone, no matter which provider you choose. “Not listed” means the provider’s public materials don’t say, not that the feature doesn’t exist. Prices and features come from what each provider publishes and may change.
Line them up and a pattern shows: TIPS, ServSafe, and Serving Alcohol are the three names that have been doing this the longest, all founded within about a decade of each other. Everyone else on the list is newer, or at least doesn’t say how long they’ve been around. Of the three long-standing names, we’re the least expensive and the only one with support details spelled out up front.
Why Serving Alcohol
- Training servers since 1985. We started as Loss Control Services, running live training seminars across the Upper Midwest, before moving online in 2007 as Serving Alcohol Inc. That makes us one of only three long-standing names on this list, alongside TIPS and ServSafe, and the least expensive of the three.
- Hundreds of thousands certified. Our founder personally trained over 200,000 people in person, and we’ve certified hundreds of thousands more since going online.
- One of the first providers approved for California’s RBS program. We also helped write the training content requirements the whole industry now follows.
- A flat $14.99 course price. No tiers, no “starting at,” and no surprise fees at checkout.
- Works on any device. Start on your phone, finish on your laptop.
- Comes with audio. Listen along instead of just reading, if that works better for you.
- Real, US-based support. If something goes wrong during your course or exam, you’ll talk to a real person who can fix it.
FAQ
Do I have to use an ABC-approved provider, or can I take any online course?
Only ABC-approved programs count. The ABC approves the course itself, not a company’s marketing. If you’re not sure a provider is approved, check the ABC’s own site before you sign up.
How long is my certificate good for?
Three years from the day you pass the exam, no matter which approved provider you used.
Who pays for the training, me or my employer?
Under SB 476, employers have to cover the cost of both the training and the exam fee for their employees. If you’re being asked to pay out of pocket as a condition of the job, it’s worth asking your employer about that directly.
What happens if I miss the 60-day deadline?
There’s no criminal penalty for the employee. But the business that employs them can face state action for having non-certified staff. That’s why most employers track this closely and will follow up with you.
Can I switch providers when it’s time to renew?
Yes. Your certificate isn’t tied to the original provider. Any current ABC-approved program works for renewal, as long as you finish before your 3-year certificate expires.
Get certified
Ready to get it done? Start your California RBS certification with Serving Alcohol
Certifying a team instead of just yourself? See our employer and bulk training options
Disclaimer: This is Serving Alcohol’s own blog. We’re an ABC-approved training provider, so of course we think we’re the best choice above. Prices and features for other providers come from what they publish and may have changed since. Check each provider’s own site, and check abc.ca.gov, before you decide. This post is for general information only. It is not legal advice.

