TIPS certification vs. Serving Alcohol
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Ditch TIPS®, Earn Your State-Approved Alcohol Certification the Faster “A+” Way

Read why thousands of businesses choose Serving Alcohol over TIPS®

 

Serving Alcohol (BBB A+) TIPS® (BBB F) owned by 360

Pay only for what you use

—15 % business discount, no upfront block purchase required

Pre-pay is required for registration blocks

USA-based support

7 days a week (avg. 20-min response)
Email replies can take up to 24 hrs.
180 days for each learner to access the course Learners get 60 days max

No-risk refunds

Unused seats refunded anytime within 1 business day
Refund window 72 hrs. and only if < 50 % completed; up to 10 days to process

100 % satisfaction guarantee

No guarantee published

Family and Employee-owned

focused solely on alcohol/food safety training
Large investment-bank-funded conglomerate with 6,000+ unrelated courses

What does that mean for you

  • Faster onboarding – most learners finish in under 2 hours on any device.

  • Lower total cost – pay per certificate, not per guess-how-many block.

  • Happier managers – USA-based support that actually picks up the phone.

  • State peace of mind – courses approved or tailored to every state’s rules.

  • Risk-free – if an employee quits before starting, you don’t pay.

 

“Serving Alcohol cut our training bill by 40 % and they reply in minutes, not days.” – General Manager, multi-state restaurant group


 

Ready to ensure responsible service the smart way?

  1. Create your free business account (no credit card).

  2. Enroll staff instantly at 15 % off.

  3. Download certificates the same day.

Follow Tony Marquardt:

Vice President of Customer Services

Tony Marquardt, from Surprise, AZ, is our Vice President of Customer Solutions. With over 24 years of computer and networking experience, he's our go-to guy for resolving customer and website issues. He has also been the driving force for critically resolving SEO issues and web development. Tony is one of the original founders of Serving Alcohol in 2007 and has been a critical part of shaping the company to this day. When not working, Tony enjoys playing guitar professionally for over 30 years.