The Trend of Binge Drinking

by Tony Marquardt |

Studies have shown a growing trend of binge drinking among college-aged women. The increase has been attributed to the growth of fruity drinks that are available on the market that mask the taste of alcohol. More "tasty" alcoholic beverages like Mike’s Hard Lemonade can lead to overconsumption due to their increased size and flavors.

The trend of binge drinking is accompanied with the trend of pre-gaming. Pre-gaming occurs when people drink before going out to the bars in order to save money. Or if underage, will be unable to order drinks while out. Studies have been conducted regarding binge drinking and pre-gaming because of multiple incidents of property damage at various sororities.

To learn more about this trend and other topics visit servingalcohol.com.

About Author
Latest Posts

Follow Tony Marquardt:

Tony Marquardt

Vice President of Customer Services

Tony Marquardt, from Surprise, AZ, is our Vice President of Customer Solutions. With over 24 years of computer and networking experience, he's our go-to guy for resolving customer and website issues. He has also been the driving force for critically resolving SEO issues and web development. Tony is one of the original founders of Serving Alcohol in 2007 and has been a critical part of shaping the company to this day. When not working, Tony enjoys playing guitar professionally for over 30 years.