Paying close attention to the alcohol sales and service landscape is critical for many businesses. From shifting customer preferences to staying on top of safety issues, laws, and regulations, both on-premise and off-premise businesses are navigating new, important tasks every year. That’s why Serving Alcohol is excited to announce its 2025/2026 Responsible Alcohol Sales & Service Industry Survey & Report, a nationwide effort to better understand what owners, operators, managers, servers, sellers, and frontline hospitality workers are experiencing right now.
Whether you own or operate a busy bar, manage a retail location, or serve drinks at the bar or tableside, your perspective matters—and this survey is your chance to help shape an annual industry report built for the hospitality community, by the hospitality community. The final free report, summarizing and analyzing the survey data, will be available to everyone in early 2026.
Why Your Voice Matters
This survey is designed to capture those realities, including:
- Current challenges in alcohol sales and service
- Training and certification trends
- Staffing, operations, and safety concerns
- Policies and best practices that make a difference
- What support does the industry need to move forward
Your participation helps fuel a deeper, more accurate understanding of what’s happening on the front lines. The insights gathered will be put into a valuable and free report at ServingAlcohol.com—and the hospitality industry at large will benefit from the data.
Take the Survey & Enter to Win an Amazon Gift Card!
To thank you for your time, four survey participants will be randomly selected to receive a $50 Amazon Gift Card each.
We know hospitality professionals are busy—especially this time of year—so we’ve made the survey as efficient as possible. Estimated time: 20 minutes or less. That’s it. Twenty minutes of your time can help elevate industry standards nationwide.
Survey Deadline: January 7, 2025
To be eligible for the gift card drawing (and to ensure your insights are included in the 2025/2026 report), please complete the survey by January 7th, 2026. Your responses are anonymous.
What Happens After You Participate?
Every response contributes to a comprehensive 2025/2026 Responsible Alcohol Service Industry Report, which will be released in early 2026. This report will be:
- Completely free to download in early 2026
- Delivered straight to your inbox (if you take the survey AND decide to submit your email)
- Packed with data-driven insights and trends
- Designed to help businesses strengthen training, reduce risk, and improve operational consistency
Whether you’re an owner looking to refine policies, an operator seeking insights, or a server/seller who wants to see how your peers stand on key topics, this report will offer meaningful value for everyone in the hospitality space.
Helping the Hospitality Community Grow Stronger—Together
For almost two decades, Serving Alcohol has provided responsible alcohol training and certification courses that are trusted by establishments nationwide and recognized by the Better Business Bureau. At Serving Alcohol, our mission has always been to support bars, restaurants, and other hospitality businesses and professionals with the training, certification, and resources they need to serve alcohol responsibly and confidently. An informed and well-trained workforce leads to safer services, more confident employees, and stronger businesses. This survey and annual report series is the next step in that mission.
By participating (it’s anonymous), you’re not just sharing your experiences—you’re helping the entire industry push forward. Your insights could inspire or inform hospitality professionals everywhere.
Ready to Make an Impact?
If you care about responsible alcohol sales and service—whether from behind the bar, across the counter, or inside the manager’s office—your input is invaluable.
Please take a few minutes to complete the survey by Jan. 7, 2026, and help us create a resource that will benefit thousands across the hospitality industry. To access valuable resources now, click here.
Thank you for your commitment to professionalism, safety, and responsible service of alcohol. We look forward to sharing the full 2025/2026 industry report with you in early 2026.
