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Posts Tagged ‘women’

More and more women are joining the field of beer tasting, and excelling at it. SABMiller, the brewer that makes Miller and Coors as well as Pilsner Urquell, Peroni and Grolsch, has said they have evidence that women are better at detecting undesirable chemicals in beer. Today 30% of SABMiller’s tasters are women. Research from a research institute in Philidelphia supports their claim, showing that women have a better sense of smell which is critical in identifying flavors in beer. Not all brewers agree. Carlsberg and Anheuser-Busch inBev have both stated that they do not believe there is a significant difference between men and women tasters.

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There have been studies which indicate a growing trend of binge drinking among college-aged women. The increase has been attributed to the growth of fruity drinks that are available on the market that mask the taste of alcohol. More alcoholic beverages, such as Mike’s Hard Lemonade, are being created and these are being heavily consumed because of their taste. These alcoholic beverages hide the taste of alcohol so are easier to consume, this leads to more drinks being consumed. The trend of binge drinking is accompanied with the trend of pre-gaming. Pre-gaming occurs when people drink before going out to the bars in order to save money or if they are underage and will be unable to order drinks while out.  Studies have been conducted regarding binge drinking and pre-gaming because of multiple incidents of property damage at various sororities.  To learn more about this trend and other topics visit servingalcohol.com.