Posts Tagged ‘trend’
October 14, 2012
After studying student alcohol use for more than 15 years, Auburn University professor Christopher J. Correia is encouraging administrators to take the judgmental sting out of their drinking policies.
This week Wiley publishing will release Correia’s latest book, which he hopes will become a new policy model for campuses across the country: “College Student Alcohol Abuse: A Guide to Assessment, Intervention and Prevention.”
“The research firmly points out, repeatedly, that the majority of college students either don’t drink at all or drink in a way that most people would consider to be safe and quite moderate,” says Correia. “There are plenty of students with problems, but they don’t all have the same problem. There are short-term problems, perhaps just one particular night, and then there are longer standing problems. We don’t serve students well when we try to treat every problem the same way.”
Correia co-authored “Student Alcohol Abuse” with researchers from the University of Memphis and Brown University, along with input from other prominent drug and alcohol analysts.
“It’s a public health issue,” says Correia. “We need to move away from abstinence-based, restrictive in-patient solutions, and realize there are lots of other treatment models out there — models that are more reality-based than thinking that college students are never going to drink.”
While alcohol abuse remains a problem, Correia says the situation is improving: “If you look at the numbers of students that engage in binge drinking, or at the numbers of deaths, injuries and accidents, it’s hard to be super optimistic. Those numbers have remained fairly stable. However, we are seeing a positive shift: There are more interventions out there that have empirical support. That means administrators can start to have more confidence in their options.”
Here’s where the foam gets murky, however. More women are converting to beer, trending to specialty beers. According to Beerfocus.com, some emerging trends are breathing new life into the beer industry.
The sale of beer to women is a growing market.
Women between the ages of 21 and 30 are drinking more beer than women in other age groups.
Beer drinking among women in the 50-plus age group is on the increase, too, a fact that has not gone unnoticed among beer advertisers worldwide.
SWITCHING FROM WINE
Women beer drinkers are a discerning bunch. They seem to demand more of their beer: more flavor, more complexity, more fruitiness, fewer calories and lower carbs.
Much of this new-found popularity has come at the expense of wine. Take my daughter, for example. She received her first wine the year she was born. She can hold her own in any wine tasting, dishing out descriptors with the best of them and is a whiz at matching food and wine.
She now mainly drinks beer.
The Nielsen company revealed at its Consumer 360 Conference that though the economy may be experiencing an upswing U.S. consumers are still being careful about how they spend their money on alcohol beverage. Their research suggests that a significant percentage of consumers have “traded down“, go out less and spend less money on alcohol beverage purchases, and that these consumers will probably not revert back to their previous spending. Spending the night in has become the new “night out” and there is little to indicate that that will change. Millenials (21-34) have indicated that they will trade back up. Nielsen’s research suggests that Alcohol beverage companies need to develop new methods to deal with consumers whose trading down habits are more entrenched.
To learn more about selling and serving alcohol visit servingalcohol.com.
There have been studies which indicate a growing trend of binge drinking among college-aged women. The increase has been attributed to the growth of fruity drinks that are available on the market that mask the taste of alcohol. More alcoholic beverages, such as Mike’s Hard Lemonade, are being created and these are being heavily consumed because of their taste. These alcoholic beverages hide the taste of alcohol so are easier to consume, this leads to more drinks being consumed. The trend of binge drinking is accompanied with the trend of pre-gaming. Pre-gaming occurs when people drink before going out to the bars in order to save money or if they are underage and will be unable to order drinks while out. Studies have been conducted regarding binge drinking and pre-gaming because of multiple incidents of property damage at various sororities. To learn more about this trend and other topics visit servingalcohol.com.