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Posts Tagged ‘Neilsen’

The Nielsen company revealed at its Consumer 360 Conference that though the economy may be experiencing an upswing U.S. consumers are still being careful about how they spend their money on alcohol beverage. Their research suggests that a significant percentage of consumers have “traded down“, go out less and spend less money on alcohol beverage purchases, and that these consumers will probably not revert back to their previous spending. Spending the night in has become the new “night out” and there is little to indicate that that will change. Millenials (21-34) have indicated that they will trade back up. Nielsen’s research suggests that Alcohol beverage companies need to develop new methods to deal with consumers whose trading down habits are more entrenched.

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