Posts Tagged ‘Four Loko’
Phusion Projects defends Four Loko criticism
October 30th, 2010 | 
Author: Statement Regarding Incident at Central Washington University
October 26, 2010
No one is more upset than we are when our products are abused or consumed illegally by underage drinkers – and it appears that both happened in this instance. This is unacceptable.
But so too is placing blame for the incident squarely on Four Loko when the police report, toxicology reports and witness testimony all show that other substances, including beer, hard liquors like vodka and rum, and possibly illicit substances, were consumed as well.
In fact, while our product is mentioned only twice in the 44-page police report, hard liquor, vodka, rum or other alcohol is mentioned at least 19 times; beer is mentioned at least 3 times; and illegal drugs or roofies are mentioned at least 14 times – including twice in connection with an individual attending the party with the intention of bringing drugs with him and once in connection with smoking marijuana.
Officers on the scene reported disposing of the alcohol they found in the house, yet none of these officers described doing this by singling out one product or type of product.
In addition, the ages of the students involved have been redacted from the report, meaning there is no way to determine if any of the partygoers were of-age. Read the police report here.
In addition, the ages of the students involved have been redacted from the report, meaning there is no way to determine if any of the partygoers were of-age. However, in a letter to the U.S. Food and Drug Administration, Washington Attorney General Rob McKenna states that all of the students sickened were in fact underage – meaning these young men and women were illegally consuming alcohol. Read his letter here.
Again, the events in central Washington this month were inexcusable. And most would expect our company to disagree with recent decisions to ban our products from college campuses or otherwise restrict their use there.
We do not. We agree with the goals that underlie those sentiments. Making college campuses safe and healthy environments for learning is a goal we share with administrators – even those who have chosen to ban our products. However, we also know that curbing alcohol abuse on college campuses will not be accomplished by singling out a lone product or beverage category.
This is precisely why we go to great lengths to ensure our products are not sold to underage consumers and are not abused. As a company, we do all we can to ensure that our products are consumed safely and responsibly. Read more here.
Posted in Washington Alcohol News | 
Tags: alcohol consumption, binge drinking, Four Loko, preventing intoxication, Preventing Underage Drinking, underage drinking, Washington | 
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New Party Drink Four Loko
The new Four Loko drink is being called “liquid cocaine” as it it the equivalent to 3 or 4 beers mixed with a ton of caffeine. Fans like the drink because it gives them an alert-but-relaxed feeling but experts say it is risky to combine alcohol and caffeine. The Wall Street Journal reported that Attorneys general in Connecticut, New York, California and other states are investigating the potential health risks of the beverage and the marketing practices behind it. The dangers of mixing caffeine with alcohol are well-known, but still community organizers, politicians and medical experts are speaking out against the drink.
To learn more about the dangers of mixing caffeine and alcohol visit servingalcohol.com.
Posted in General Alcohol News |
Tags: alcohol, caffeine, drink, Four Loko, health risks, liquid cocaine |
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Four Loko Drink Cause for Concern
The new Four Loko drink is popular among teenagers but can have serious consequences. The drink, which is being referred to as “coke in a can”, is double the size of a soda can and made of sugar, caffeine and double or triple the amount of alcohol found in most beers. There are warning labels all over Four Loko and other drinks like it, but as it can lead to severe alcohol poisoning it is important that parents educate their teens about the dangers.
Learn more about controlling underage drinking and reducing risk in your establishment by taking our Responsible Alcohol Manager’s course.
Learn more about controlling underage drinking and reducing risk in your establishment by taking our Responsible Alcohol Manager’s course.
Posted in General Alcohol News |
Tags: alcohol, alcohol poisoning, beer, Four Loko, malt beverage, teenagers |
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