Posts Tagged ‘drinking culture’

Century Council investigates ways to reduce overconsumption among college students

ARLINGTON, VA- As part of The Century Council’s activities during National Collegiate Alcohol Awareness Week (October 17th -23rd), the Ad Council and Egg Strategy presented, at the U.S. Department of Education’s National Meeting on Alcohol and Other Drug Abuse and Violence Prevention in Higher Education, new research regarding binge drinking behaviors of college drinkers and how communications campaigns might be used to reduce overconsumption of alcohol by students.  Commissioned by The Century Council under contract with the Ad Council, the research was conducted by the independent consulting firm Egg Strategy.

Among the findings, the research exposed different types of college drinkers for the first time; took an in-depth look at the “type and tone” of messages that would cause a reconsideration of behavior; and examined media use as a channel for change.

“This research is a critical step in the ongoing fight to reduce overconsumption on college campuses. By recognizing and respecting the individual voices of the students, we begin to understand how best to target messaging to reduce dangerous overconsumption among college students,” indicated Richard Band, Director of Strategy and Innovation at Egg Strategy.

Among the key insights brought to light by students are:
  • The term binge drinking is not relevant to students nor do they “buy into” the commonly used five drink/four drink definition;
  • Communications campaigns should highlight the feelings of overconsumption, not the math. Students don’t count standard drinks;
  • Peer-based messaging works only if it’s really about a student’s peers, rather than an assortment of students from around campus;
  • In general, scare tactics are not effective at connecting with students and are less likely to inspire behavior change;
  • Messages that influence the situational factors surrounding a night of drinking are more readily accepted than those that overtly seek reductions in consumption.

Learn more about reducing risky drinking behaviors at servingalcohol.com

College student dies of apparent alcohol poisoning

Source: AP

Jul 13th

Police say a University of Idaho senior died of respiratory arrest, apparently due to alcohol poisoning after a night of drinking to celebrate his 21st birthday.

Emergency personnel responded to a report of an unconscious man at Sigma Nu fraternity at 2:42 a.m. Tuesday. They located Benjamin Harris of Burley on the third floor and began CPR. He was pronounced dead on arrival at Gritman Medical Center.

Assistant Police Chief David Duke says Harris may have had as many as 15 shots in two-and-a-half hours as he celebrated his birthday Monday night.

A preliminary investigation indicated Harris died of respiratory arrest caused by alcohol poisoning. The cause of death will be determined by the medical examiner after review of the toxicology reports.

Get serious about responsible alcohol service and related facts at servingalcohol.com

Parental support partying, promote underage drinking

Results of a survey found that 39 percent of parents plan to provide their teenagers with alcohol for summer break if asked. The survey of 1,000 was done by the charity Drinkware. In the survey parents had said that they prefer their children get alcohol from them rather than somewhere else. There are concerns that the parents behavior has contributed to a rise in teenage drinking.

To learn more about controlling underage drinking take our Bartender License Course.

Wisconsin Study Group Aims to Change Local Drinking Culture

A local study group compiled a list of recommendations for legislators and municipalities to change the drinking culture in Wisconsin. The list includes introduce sobriety checkpoints, prohibit parents from buying alcohol in bars for their underage children, doubling the fees for alcohol licenses and more. The State Council on Alcohol and Other Drug Abuse workgroup plans to show the document to the League of Wisconsin Municipalities.

Learn more about Wisconsin alcohol laws by visiting online Wisconsin Bartender License Course.

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