Posts Tagged ‘college’

Century Council investigates ways to reduce overconsumption among college students

ARLINGTON, VA- As part of The Century Council’s activities during National Collegiate Alcohol Awareness Week (October 17th -23rd), the Ad Council and Egg Strategy presented, at the U.S. Department of Education’s National Meeting on Alcohol and Other Drug Abuse and Violence Prevention in Higher Education, new research regarding binge drinking behaviors of college drinkers and how communications campaigns might be used to reduce overconsumption of alcohol by students.  Commissioned by The Century Council under contract with the Ad Council, the research was conducted by the independent consulting firm Egg Strategy.

Among the findings, the research exposed different types of college drinkers for the first time; took an in-depth look at the “type and tone” of messages that would cause a reconsideration of behavior; and examined media use as a channel for change.

“This research is a critical step in the ongoing fight to reduce overconsumption on college campuses. By recognizing and respecting the individual voices of the students, we begin to understand how best to target messaging to reduce dangerous overconsumption among college students,” indicated Richard Band, Director of Strategy and Innovation at Egg Strategy.

Among the key insights brought to light by students are:
  • The term binge drinking is not relevant to students nor do they “buy into” the commonly used five drink/four drink definition;
  • Communications campaigns should highlight the feelings of overconsumption, not the math. Students don’t count standard drinks;
  • Peer-based messaging works only if it’s really about a student’s peers, rather than an assortment of students from around campus;
  • In general, scare tactics are not effective at connecting with students and are less likely to inspire behavior change;
  • Messages that influence the situational factors surrounding a night of drinking are more readily accepted than those that overtly seek reductions in consumption.

Learn more about reducing risky drinking behaviors at servingalcohol.com

Madison fines 3 University of Wisconsin students $86,000 for party

MADISON (AP) – The city of Madison is fining three University of Wisconsin-Madison students more than $86,000 for a house party.

Twenty-one-year-old Travis Ludy, 20-year-old Mitchell Klatt and 20-year-old Kevin Tracy face 130 citations for things like dispensing alcohol without a permit, procuring alcohol for an underage person and adult encouraging underage alcohol consumption. The students also could face university discipline.

Madison police say the men could have faced a smaller fine if they hadn’t locked doors and turned off the music and lights when officers arrived Sept. 11.

Interview with the hosts.

Learn more about alcohol laws at servingalcohol.com

College student dies of apparent alcohol poisoning

Source: AP

Jul 13th

Police say a University of Idaho senior died of respiratory arrest, apparently due to alcohol poisoning after a night of drinking to celebrate his 21st birthday.

Emergency personnel responded to a report of an unconscious man at Sigma Nu fraternity at 2:42 a.m. Tuesday. They located Benjamin Harris of Burley on the third floor and began CPR. He was pronounced dead on arrival at Gritman Medical Center.

Assistant Police Chief David Duke says Harris may have had as many as 15 shots in two-and-a-half hours as he celebrated his birthday Monday night.

A preliminary investigation indicated Harris died of respiratory arrest caused by alcohol poisoning. The cause of death will be determined by the medical examiner after review of the toxicology reports.

Get serious about responsible alcohol service and related facts at servingalcohol.com

The trend of binge drinking

There have been studies which indicate a growing trend of binge drinking among college-aged women. The increase has been attributed to the growth of fruity drinks that are available on the market that mask the taste of alcohol. More alcoholic beverages, such as Mike’s Hard Lemonade, are being created and these are being heavily consumed because of their taste. These alcoholic beverages hide the taste of alcohol so are easier to consume, this leads to more drinks being consumed. The trend of binge drinking is accompanied with the trend of pre-gaming. Pre-gaming occurs when people drink before going out to the bars in order to save money or if they are underage and will be unable to order drinks while out.  Studies have been conducted regarding binge drinking and pre-gaming because of multiple incidents of property damage at various sororities.  To learn more about this trend and other topics visit servingalcohol.com.

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