Posts Tagged ‘binge drinking’
Phusion Projects defends Four Loko criticism
Century Council investigates ways to reduce overconsumption among college students
Among the findings, the research exposed different types of college drinkers for the first time; took an in-depth look at the “type and tone” of messages that would cause a reconsideration of behavior; and examined media use as a channel for change.
“This research is a critical step in the ongoing fight to reduce overconsumption on college campuses. By recognizing and respecting the individual voices of the students, we begin to understand how best to target messaging to reduce dangerous overconsumption among college students,” indicated Richard Band, Director of Strategy and Innovation at Egg Strategy.
- The term binge drinking is not relevant to students nor do they “buy into” the commonly used five drink/four drink definition;
- Communications campaigns should highlight the feelings of overconsumption, not the math. Students don’t count standard drinks;
- Peer-based messaging works only if it’s really about a student’s peers, rather than an assortment of students from around campus;
- In general, scare tactics are not effective at connecting with students and are less likely to inspire behavior change;
- Messages that influence the situational factors surrounding a night of drinking are more readily accepted than those that overtly seek reductions in consumption.
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1 in 4 U.S. Teens and Young Adults Binge Drink: CDC
Largely unrecognized problem raises risks of violence, car crashes and chronic disease
Chronic Disease Prevention and Health Promotion.
College student dies of apparent alcohol poisoning
Source: AP
Jul 13th
Police say a University of Idaho senior died of respiratory arrest, apparently due to alcohol poisoning after a night of drinking to celebrate his 21st birthday.
Emergency personnel responded to a report of an unconscious man at Sigma Nu fraternity at 2:42 a.m. Tuesday. They located Benjamin Harris of Burley on the third floor and began CPR. He was pronounced dead on arrival at Gritman Medical Center.
Assistant Police Chief David Duke says Harris may have had as many as 15 shots in two-and-a-half hours as he celebrated his birthday Monday night.
A preliminary investigation indicated Harris died of respiratory arrest caused by alcohol poisoning. The cause of death will be determined by the medical examiner after review of the toxicology reports.
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