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Alcohol Service Training for Employees

Mission Statement: To actively promote the responsible sale, service and consumption of alcoholic beverages at Wisconsin State Fair Park while maintaining a safe and friendly family atmosphere at the Park.

In an effort to keep consistent with our Mission Statement, Wisconsin State Fair Park has adopted the following criteria for approved employee alcohol service training. All Vendors with an alcohol service privilege and their employees who perform any type of alcohol service must posses a valid Wisconsin Bartenders License or complete and pass an alcohol service training program that has been approved by the Wisconsin Department of Revenue and fully complies with Wisconsin State Statutes 125.04 and 125.17.

Click here to take our approved Alcohol Service Training Program

Alcohol Service training courses can be taken online or in a classroom setting. Some online courses that are currently available are;

o Servingalcohol.com

Alcohol service training is currently valid for a three year period.

It is the responsibility of the Vendor to document and track the employee alcohol service training and results along with the number of employees that posses a valid bartenders license to ensure the proper level of staff has met the aforementioned criteria. The Vendor will have available and provide this list to WSFP upon request. Employees are required to have on display or carry their valid bartender‟s license or the official alcohol service training certificate while performing alcohol service duties on the ground.

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Source: Journal Sentinel
Gary Porter
May 4, 2011

Milwaukee-area retailers can sell cut-rate alcohol, but if they don’t want to land in court, they’d better not call it discount liquor, no matter how common or ubiquitous that may sound. Stores have been ordered to remove the phrase from their signs and names as part of a trademark enforcement campaign by the granddaddy of the genre, Discount Liquor.

The widely known store at 5031 W. Oklahoma Ave. – the company also has a store at 919 Barstow St. in Waukesha – has been in business since 1968. But last year, it began hearing about some confusion among suppliers, customers and advertisers who thought new stores springing up might be affiliated. Lawyers from Maistelman & Associates sent out some cease-and-desist letters and, when those failed to generate compliance, followed with lawsuits.

Frank Greguska, an officer of Discount Liquor, called litigation a last resort. “However, we could not stand by and allow customers to continue to be confused about whether our business was in any way connected to these other ‘Discount Liquor’ stores,” he said in a prepared statement. “We could not risk any damage to our business’ excellent reputation that may have been done by the operator of an unrelated store with a confusingly similar name.” So far, Vliet Discount Liquors, 3901 W. Vliet St.; Cleveland Discount Liquors, 8423 Cleveland Ave., West Allis; and Ridins Discount Liquor, 1606 N. 35th St., have either agreed or been ordered by a court to immediately drop the word “discount” from their signs and advertising, and to not pursue any trademark registration of the name.

Vince Bobot, an attorney that represented the Cleveland Ave. store, said his client had agreed to resolve the case because “discount” wasn’t a significant or key part of its business plan. The two other stores appeared to not even have lawyers, according to court records. The owners could not be reached Tuesday for comment. But at least one store plans to fight back. A lawyer for Brook-Falls Discount Liquor, 14835 W. Lisbon Road, Brookfield, said his client does not plan to change its name unless and until a jury says it should. “Discount and liquor are just two generic words,” attorney Joseph Kershek said Tuesday. “They’re unremarkable with no special meaning, not protected, and we think anyone can use them.”

Discount Liquor isn’t done yet. It filed a new action Tuesday against Kimbee’s Discount Liquor, 3160 N. 27th St. Like the other complaints, it claims infringement of trade name and unfair competition. Discount’s attorney Michael Maistelman said, “The phrase ‘discount liquor’, after over 50 years of business in Wisconsin, has acquired a secondary meaning beyond the obvious meaning of the two words.” He said the company has gotten many inquiries from the public about other Wisconsin stores with similar names that are in no way related. “Discount Liquor is a protected, valuable mark, and our client looks forward to enforcing its rights,” he said.

Maria R.-S., 31, of Waukegan, WI was charged with sale/delivery of alcohol to a minor on Oct. 21 at the Pine Meadows Golf Course, 1 Pine Meadow Lane. While conducting alcohol compliance checks within the village, the female subject sold alcohol to an underage person. The subject was subsequently charged and the business was notified of the violation, reports say. She was released and issued a notice to appear in court on Nov. 18 in Mundelein.

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