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Source: Culture Mob
by Kymberlee Fajardo
05/12/11

After being avid researchers of the legendary 13 crystal skulls, Dan Akroyd along with his business partner John Alexander were uniquely inspired to create Crystal Head Vodka. But they encountered a financial setback when they fell victim to a massive liquor heist recently when 21,000 bottles were stolen from a storage facility in California, causing the company to lose hundreds of thousands of dollars.

The vodka’s popularity is evident not only for having the famous actor/entrepreneur as a founder, but also having to do with its prestigious Double Gold Award recently bestowed upon the vodka at the 2011 San Francisco World Spirits Competition, beating out 200 other brands.

But the Ghostbuster’s star had a positive outlook when releasing a statement to TMZ saying “”My partners and I are sorry to lose this much vodka to theft and do not condone criminal activity in any fashion, but we are happy that some consumers will be afforded the opportunity of tasting it at significantly lower than retail price.”

Mr. Akroyd then adds, “CHV can be purchased legally at bars, restaurants, and retail stores throughout North America.” His rep also notified TMZ that the heist is currently under investigation by the LAPD and the Bureau of Alcohol, Tobacco, and Firearms.

Source: Health Day
Posted: May 16, 2011

People who are more sensitive to the rewarding effects of alcohol may be at increased risk for greater consumption of alcohol and for alcoholism, researchers report.

It’s known that people with a family history of alcoholism are more likely than other people to become alcoholics. This study looked at people with a family history of type I alcoholism, but no alcohol problems themselves.

Type I alcoholism is less severe but more prevalent than type II alcoholism, which has a strong genetic risk. Type I alcoholism is characterized by a relatively late onset of alcohol dependence in socially well-adjusted people, low prevalence of family alcoholism and a milder course, according to the authors of the study that appears online and in the August print issue of the journal Alcoholism: Clinical & Experimental Research.

They gave the equivalent of three alcoholic drinks or a placebo to 51 healthy men and women who had either a positive family history of alcoholism (FHP) or no family history of alcoholism (FHN).

“Participants with a family member with Type I alcoholism reported more stimulant-like effects after the alcohol, compared to the FHN participants,” Harriet de Wit, a professor in the psychiatry and behavioral neuroscience department at the University of Chicago, said in a journal news release. “This suggests that even children of Type I alcoholics may inherit some characteristic that changes how they feel after alcohol which may, in turn, affect their risk for alcohol abuse. With alcohol and many other drugs, stimulant-like subjective effects are often associated with high risk for abuse.”

“So, be aware of your reaction,” she advised. “If you notice that you might react stronger, happier or more rewarded than your friends when you drink, try to slow down or not drink any more than the rest do. Try to drink the recommended units per week — seven to eight for women, 13 to 14 for men — as any more than that is classified as risky consumption.”

More information: The U.S. National Institute on Alcohol Abuse and Alcoholism has more about alcohol abuse and alcoholism.

Source: USA Today
By Randy Dotinga
May 18th

A new Spanish study links binge drinking in college students to a lowered ability to remember lists of words, although the research doesn’t prove alcohol is at fault and the drinkers did fine on a separate memory test.

It’s not clear if the difference in the ability to remember words would have any impact on the ability of college students to learn while in school. However, “if binge drinking really does compromise the ability to perform memory tasks even days later, the findings could have important implications for students who play hard on the weekends and then go back to working hard during the week,” said Aaron White, program director for Underage and College Drinking Prevention Research at the U.S. National Institute on Alcohol Abuse and Alcoholism.

Binge drinking refers to heavy drinking during a single sitting, often to the point of getting drunk. Researchers have been studying binge drinking for several years in an attempt to figure out how it affects people, especially those whose brains and bodies are still developing.

“Until recently, it was believed that young people were more resistant to the effects of alcohol than adults. However, animal studies during the ’90s fired alarms suggesting otherwise,” said study author Maria Parada, a postdoctoral researcher at Universidade de Santiago de Compostela in Spain. “We now know that during adolescence, the brain is still maturing and that alcohol may interfere with this maturation. Yet, little is known of what happens in the nervous system during adolescence, whether these changes are different according to gender, and how they are affected by alcohol.”

In the new study, researchers gave memory tests to 62 Spanish college students who were binge drinkers and 60 who were not, all aged 18 to 20. The students took two memory tests, one in which they were asked to remember words and another to remember details from images.

After the researchers adjusted the results to reduce the risk that they’d be thrown off by factors such as the various intelligence levels of the participants, they found that the drinkers scored worse on some parts of the word memory test, but not the detail test.

This doesn’t prove that drinking reduces memory skills, however. It only shows that the two may be connected. It’s also not clear if the effects will last for the long term.

If alcohol is at fault, Parada said, it may have something to do with its effects on the parts of the brain that take the longest to develop or those that are most vulnerable to the damaging effects of booze.

The study appears online May 16 and in the August print issue of Alcoholism: Clinical & Experimental Research.

Source: USA Today

By: Liz Szabo

Date: October 5, 2010

Consumers who want to support breast cancer research through shopping can choose from pink T-shirts, lip gloss and, increasingly, booze.

Mike’s Hard Lemonade now comes in a pink variety. Pink wines sport pink ribbons. And Chambord, which markets pink vodka and liqueurs, urges people to “pink their drink,” saying that “by adding a splash of Chambord to any cocktail, you’re supporting breast cancer awareness year-round.”

All of them have given money to breast cancer causes - and highlight the donations in their ads.

That has led to criticism by some breast cancer survivors, who say it’s hypocritical to raise money for research while selling a product that contributes to the disease.

Both the American Cancer Society and the National Cancer Institute say even moderate drinking increases breast cancer risk.

“Anybody trying to sell alcohol to promote breast cancer awareness should be ashamed of themselves,” says Barbara Brenner, executive director of Breast Cancer Action, an advocacy group.

Chambord’s website notes that its Pink Your Drink campaign has raised more than $50,000 in donations for the Breast Cancer Network of Strength and other patient groups.

Mike’s Hard Lemonade has given $500,000 over the past two years to the Breast Cancer Research Foundation, company President Phil O’Neil says. The company was inspired by the loss of an employee named Jacqueline who died after a long battle with breast cancer.

“The donations we make to breast cancer research are not tied to sales; they are our way of honoring Jacqueline,” O’Neil said in a statement.

In many cases, cause-related marketing is not about charity, says Dwight Burlingame, associate executive director of the Center on Philanthropy at Indiana University: “These businesses are promoting their product.”

At least one breast cancer charity is walking away from alcohol-related gifts. “We have a partnership with alcohol, and I don’t understand it, either,” says Cindy Geoghegan, the new interim CEO at Breast Cancer Network for Strength. “Those kinds of relationships will not continue.”

And though the Breast Cancer Research Foundation appreciates donations from Mike’s Hard Lemonade, spokeswoman Anna DeLuca says, the group “in no way, shape or form endorses the consumption of alcohol.”

“This donation does not constitute a partnership,” DeLuca says.

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